Instagram is significantly enhancing its viewing experience with two major updates: a test of Picture-in-Picture (PiP) mode for Reels and the launch of a long-awaited native iPad app. Both moves are designed to make content consumption on the platform more flexible and enjoyable.
The PiP mode, currently in a limited trial, will allow Reels to continue playing in a small, floating window even when users leave the Instagram app. This feature is perfect for multitaskers who want to keep watching content while sending messages or browsing the web. By adopting this popular functionality, Instagram is catching up to competitors and responding to strong user demand.
This feature is expected to have a positive impact on creator analytics. By reducing interruptions, PiP mode can lead to higher watch times and more complete views, especially for longer videos. Users will retain control, with an easy option to disable the feature if they choose.
The launch of the iPad app is another major step forward for the user experience. The new app is built specifically for the tablet’s larger display, providing a cleaner, more intuitive interface with a dedicated “Following” tab. This makes the platform much more user-friendly for those who prefer browsing on a bigger screen.